Bicycles

PRIORITY 600

The most versatile road & gravel capable all-season bicycle.

$19,909.81

PRIORITY 600HXT

Combining cutting-edge responsiveness and range of Pinion Smart.Shift, unmatched Gates Belt durability, and modern MTB geometry the 600HXT is ready for anything on the trails ahead.

$31,860.48

PRIORITY APOLLO GRAVEL

The only drop-bar, Shimano Alfine Gravel & Commuter bicycle

$15,926.25

PRIORITY CLASSIC PLUS

The original low maintenance belt drive everyday cruiser.

$4,373.94 $4,772.30

CLASSIC PLUS - GOTHAM EDITION

The stylish NYC-inspired cruiser that’s fit for light urban commuting.

$4,772.30

PRIORITY COAST

The only belt drive beach cruiser designed to tackle the salt, sand, and water in coastal environments.

$4,373.94

PRIORITY CONTINUUM ONYX

The all-season, ready-out-of-the-box, belt drive commuter and touring bicycle.

$10,747.63

PRIORITY CURRENT PLUS E-BIKE

A cutting-edge e-bike with a 720Wh battery, upgraded comfort, and advanced features, all at an unbeatable value. Reliable, versatile, and built to last. Note: Can only be shipped via Ground to the USA

$26,283.50

PRIORITY E-CLASSIC PLUS

From cruising to light commuting, the e-Classic Plus provides a subtle energy boost without the maintenance & heft of other e-bikes.NEW: With throttle! Note: Can only be shipped in the Contiguous US.

$14,332.83

PRIORITY FOLDER

The Priority Folder is the most compact, versatile bicycle we’ve ever offered. It's a folding bicycle that's ideal for intermodal commuters and recreational riders with limited storage space.

$7,560.79

PRIORITY TURI

The premium upright comfort bike with an accessible fit and hassle free shifting. Now featuring a cruiser style handlebar for an upright fit letting you roll for miles!

$7,560.79

You Are Not Alone Murals Coast Cruiser

Limited-edition, 3-speed cruiser that puts the YANAM message of positivity, hope, and compassion into motion. Proceeds from each sale donated to the YANAM non-profit.

$5,409.67

PRIORITY START 20"

Our 20-inch wheeled belt-drive kid’s bike targeting the 5+ year old early rider ready for longer rides on more terrain.

$3,019.53

PRIORITY START 24"

Our 24-inch wheeled belt-drive kid’s bike targeting the 7+ year old rider who wants quality, flexibility, and simplicity.

$3,577.23

PRIORITY LAUNCHPAD

The Launchpad embodies our mission to deliver low-maintenance bicycles designed for riders 10+. Available in four vibrant colors, the 26" wheel-sized Launchpad will help riders fly into their teens.

$3,975.59

Priority Duzer Cruzer

An ultralight simple single-speed cruiser that's inspired by the @bouldercruiserride perfect for rides around town and cruising ANYWHERE!

$4,772.30